• Responsible for the design, execution and operations of the business’s lead management processes, marketing databases, marketing automation solutions and tracker performance in order to plan, report and conduct analysis.
  • Act as the primary “power user” to cross-train and support team members on the best-practices and usage of the Zoho CRM system
  • Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs for prospect segmentations that will minimize lead fatigue and opt-outs
  • Leverage data providers to source new prospects and pull highly targeted lists for sales and marketing campaigns.
  • Create workflow emails, landing pages, forms, lead lists, and reports
  • Juggle several small- to medium-sized marketing or communication projects simultaneously
  • Communicate effectively with all levels of internal and external personnel, both verbally and in writing
  • Attend trade shows, company-sponsored promotions and events, as needed


Send In Your Resume & Cover Letter

Interested in joining the Optimal IdM team? Apply Today! Apply Today

Your Skills

  • Education: Bachelor’s degree in business related field such as Marketing or Bus. Administration
  • Experience: 2+ years of sales support, data and/or marketing experience, preferably with a SaaS company. Experience in the cybersecurity industry is an advantage.
  • Proficient in CRM data entry and management, experience with Zoho a plus
  • Ability to work in a remote environment, independently as a self-starter
  • Outstanding written and oral communications skills
  • Exceptional attention to detail, organization skills and ability to manage multiple projects simultaneously.
  • A team player with a positive attitude


  • 2 weeks paid vacation
  • 401(k)
  • Health insurance
  • Dental insurance – 50% company paid for employees

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