03.16.2017 - Five Things CMOs Need to Know About Customer Identity and Access Management

There was a time when a CMO’s didn’t need to worry about Customer Identity & Access Management (CIAM) solutions. CIAM was the province of the IT department. Things change rapidly, though, and now marketing and identity access management go hand-in-hand. A business’s applications need to be able to identify customers across multiple platforms, and should tailor its marketing strategies to specific customer identities that can only be uncovered effectively through CIAM. ...

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  • The database in which all of your organization’s sensitive identity data is stored.
  • A digital ledger in which digital transactions are recorded chronologically and publicly.
  • Securely managing customer identity and profile data, and controlling customer access to applications and services.
  • The means of linking a person's electronic identity and attributes, stored across multiple distinct identity management systems.
  • A legal framework that sets guidelines for the collection and processing of personal information of individuals within the EU.
  • The policy-based centralized orchestration of user identity management and access control.
  • An authentication infrastructure that is built, hosted and managed by a third-party service provider.
  • A security system that requires more than one method of authentication from independent categories of credentials to verify the user's identity for a login or other transaction.
  • A global provider of innovative and affordable identity access management solutions. 
  • Managing and auditing account and data access by privileged users.
  • Tools and technologies for controlling user access to critical information within an organization.
  • An authentication process that allows a user to access multiple applications with one set of login credentials.

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