03.29.2017 - A Password-Free World: Past, Present or Possible Future?

Struggling to remember the password for an email address or the answer to that odd security question to sign into a bank account online can often make us feel nostalgic for the days before our lives were filled with PC passwords and unique swipe patterns on smartphones. The password-free world is a nice fantasy, but we have to break it to you, our world has had passwords for centuries, if not longer. Wearing the right colors identified your tribe, signet rings identified that you were part of a specific state or region, and many religions have had their own shibboleths to identify believers. All of these efforts were designed to let the right people in and keep others out. However, it might be a reality of tomorrow thanks to things like private cloud federation solutions and federated single sign-on (SSO) tools. ...

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03.16.2017 - Five Things CMOs Need to Know About Customer Identity and Access Management

There was a time when a CMO’s didn’t need to worry about Customer Identity & Access Management (CIAM) solutions. CIAM was the province of the IT department. Things change rapidly, though, and now marketing and identity access management go hand-in-hand. A business’s applications need to be able to identify customers across multiple platforms, and should tailor its marketing strategies to specific customer identities that can only be uncovered effectively through CIAM. If you’re a CMO, or any marketing professional, who understands the importance of an effective CIAM solution for your business, here are five things to consider. ...

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  • The database in which all of your organization’s sensitive identity data is stored.
  • A digital ledger in which digital transactions are recorded chronologically and publicly.
  • Securely managing customer identity and profile data, and controlling customer access to applications and services.
  • The means of linking a person's electronic identity and attributes, stored across multiple distinct identity management systems.
  • A legal framework that sets guidelines for the collection and processing of personal information of individuals within the EU.
  • The policy-based centralized orchestration of user identity management and access control.
  • An authentication infrastructure that is built, hosted and managed by a third-party service provider.
  • A security system that requires more than one method of authentication from independent categories of credentials to verify the user's identity for a login or other transaction.
  • A global provider of innovative and affordable identity access management solutions. 
  • Managing and auditing account and data access by privileged users.
  • Tools and technologies for controlling user access to critical information within an organization.
  • An authentication process that allows a user to access multiple applications with one set of login credentials.

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