When it comes to customer-focused priorities, there are several key areas that businesses must focus on in order to build and maintain trust with their customers. These areas include security, scalability, savings, speed, stability, and service. In this blog post, we will explore each of these areas in more detail and explain why they are so important for businesses to consider.


In today’s digital age, security is of the utmost importance for businesses. With so much personal and sensitive information being shared and stored online, it’s crucial that businesses have robust security measures in place to protect their customers’ data from cybercriminals. This includes measures such as encryption, firewalls, and regular security audits to ensure that customer data is kept safe and secure.


As businesses grow and evolve, they must be able to scale their operations in order to meet the changing needs of their customers. This includes being able to handle increased traffic and demand, as well as being able to expand into new markets and product lines. Scalability is essential for businesses to ensure that they can continue to grow and thrive in an ever-changing business landscape.


Customers appreciate businesses that offer savings and discounts, it’s a way to show that the company is thinking about their customers’ well-being. Savings can come in many forms, from discounts on products and services to loyalty programs and special promotions. By offering savings, businesses can help to attract and retain customers, while also increasing revenue and profits.


In today’s fast-paced business environment, speed is of the essence. Customers expect businesses to be quick and efficient in their operations, from order fulfillment to customer service. By focusing on speed and efficiency, businesses can help to improve customer satisfaction and increase their overall competitiveness.


Stability is crucial for businesses as it helps to ensure that their operations can continue smoothly, even in the face of unexpected challenges or obstacles. This includes having robust disaster recovery and business continuity plans in place, as well as investing in reliable and robust technology infrastructure. By focusing on stability, businesses can help to minimize downtime and ensure that they can continue to serve their customers even in the face of unexpected disruptions.


Last but not least, customer service is an essential aspect of any business. Customers want to feel valued and appreciated, and they expect businesses to be responsive and helpful when they need assistance. This includes providing easy-to-use self-service options and responsive customer service teams that are always available to help. By focusing on customer service, businesses can help to build trust and loyalty with their customers, and ultimately drive growth and success.


In conclusion, these customer-focused priorities- security, scalability, savings, speed, stability, and service- are essential for businesses to consider if they want to build and maintain trust with their customers. By focusing on these areas, businesses can help to improve customer satisfaction, drive growth, and ultimately achieve success in today’s competitive business environment.

At Optimal IdM, we live by these Six S’s in our philosophy we call the Optimal Difference™. We invite you to experience the Optimal Difference. To learn more or to set up a meeting with one of our CSRs, email us at info@optimalidm.com.


  • The database in which all of your organization’s sensitive identity data is stored.
  • A digital ledger in which digital transactions are recorded chronologically and publicly.
  • Securely managing customer identity and profile data, and controlling customer access to applications and services.
  • The means of linking a person's electronic identity and attributes, stored across multiple distinct identity management systems.
  • A legal framework that sets guidelines for the collection and processing of personal information of individuals within the EU.
  • The policy-based centralized orchestration of user identity management and access control.
  • An authentication infrastructure that is built, hosted and managed by a third-party service provider.
  • A security system that requires more than one method of authentication from independent categories of credentials to verify the user's identity for a login or other transaction.
  • A global provider of innovative and affordable identity access management solutions. 
  • Managing and auditing account and data access by privileged users.
  • Tools and technologies for controlling user access to critical information within an organization.
  • An authentication process that allows a user to access multiple applications with one set of login credentials.