Cloud identity and access management professionals are turning to single sign-on (SSO) options to help manage the expansion of services and apps their organizations use. By pushing SSO to the cloud, they’re discovering increased support for each new tool without all the help desk cost increases that used to come along for the ride. Cloud SSO is essentially a tool to make everyone’s use of a service easier. That means your employees and customers will be more satisfied with their experience because they can get to the content they want faster, without having to sign on, dig for credentials or create gaps in your security with constant emails to reset passwords. Here are three of the biggest reasons your business should consider a cloud virtual directory to handle SSO for its apps.

Support Multiple Apps Easier

Enterprises large and small are adopting more and more apps and mobile-friendly services. As they do, the number of logins that employees and IT staff need to keep track of grows larger and larger, feeling exponential in how much time all of this tracking and support takes. Businesses can combat the increased time and confusion by adopting cloud SSO. Federated identities using a cloud virtual directory are able to deliver SSO capabilities while putting the database of login information behind the scenes, ensuring security is mixed in with support.

Meet Your Customers However They Want

One important reason to have an app support cloud SSO is that you, the app maker, can give your user access to the content or service they want through the channel they prefer. A cloud virtual directory that manages SSO can give you the ability to support a single credential across browser-based apps, native apps and custom apps, plus all of your traditional web access points. Tie in app support for your existing SSO efforts and you’ve just given your customers a great reason to use your services on all of their devices.

Simplify Your Growth

Cloud SSO is turning out to be a preferred method of enterprise growth and adoption of new technology because it opens up more opportunities. Using a cloud-based virtual directory, app makers and service providers can work with their customers’ existing infrastructure – so you get the benefit of all the security and simplicity without having to do any of the heavy lifting. Cloud SSO also can help future-proof your business if you work with a partner who seeks out vendor support and has built a structure that supports APIs. You’ve probably been exposed to SSO-API combinations when signing in to a new game using a Google Play account, giving your Facebook information to a social media posting solution or in many other cases. You’re already relying on a cloud-based virtual directory and cloud-authenticated SSO. For your enterprise, however, you want growth to be safe. The good news is that cloud SSO is becoming safer every day as we develop and adopt new security paradigms like the XML-based standard Security Assertion Markup Language (SAML) or the more end-user focused OpenID. The SaaS model has arrived to deliver a truly safe cloud virtual directory, and your employees and users will be happier when their branded apps simplify the sign-on process.


  • The database in which all of your organization’s sensitive identity data is stored.
  • A digital ledger in which digital transactions are recorded chronologically and publicly.
  • Securely managing customer identity and profile data, and controlling customer access to applications and services.
  • The means of linking a person's electronic identity and attributes, stored across multiple distinct identity management systems.
  • A legal framework that sets guidelines for the collection and processing of personal information of individuals within the EU.
  • The policy-based centralized orchestration of user identity management and access control.
  • An authentication infrastructure that is built, hosted and managed by a third-party service provider.
  • A security system that requires more than one method of authentication from independent categories of credentials to verify the user's identity for a login or other transaction.
  • A global provider of innovative and affordable identity access management solutions. 
  • Managing and auditing account and data access by privileged users.
  • Tools and technologies for controlling user access to critical information within an organization.
  • An authentication process that allows a user to access multiple applications with one set of login credentials.

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