The Best Thing You Can Do for Your Customers That They’ll Never Notice
Your employees are a captive audience. You want them to have a good user experience, but nobody’s going to quit because they don’t like logging into the corporate network. Your customers are another story. If logging in is too slow or cumbersome, if the signup process doesn’t instill confidence, if a lack of self-service features forces customers to open a ticket every time they want to make a change, or if they have to re-authenticate every time they switch devices, they will take their business to a company that gives them the experience they desire.
CIAM addresses issues around customer expectations, performance and scalability, customer data integration, fraud prevention, and security. Unlike IAM, which is internally focused, CIAM is designed from the ground up to please customers and control access in a way that is transparent, customizable, and secure.
CIAM isn’t really about password management or access security. It’s about how a customer makes a purchase, and how they feel about the company they are buying from. The future of CIAM is moving toward dynamic profiling. Retailers want a lot of information about their customers, but customers want to start shopping. Asking for too much information upfront can drive a customer away. Passwords on the OptimalCloud CIAM cannot be hacked because they’re not reversible. We can’t even access them ourselves.
Businesses can mix and match from many authentication approaches, including device authentication using FIDO2, social sign-on, OTP, TOTP, and of course, SSO and MFA. Customers get the experience they desire, and they change their authentication preferences at any time.
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The OptimalCloudTM uses AI, a machine-based learning system, to continuously detect and block hacking attempts on public-facing websites. Businesses can block IP addresses and entire geographic regions and can view hacking attempts against their organizations at any time through their dashboards. The information collected by the OptimalCloud CIAM is useful in forensic investigation and litigation.
